Starting with the Tank 300, which brought to life a segment of the domestic hardcore off-road, and ending with Fang cheng bao, which ignited a new energy of hardcore off-road, Box Army are becoming increasingly popular.
On March 18, Shenlan G318, a novice of the Fangyuan Legion, decided to hold a press conference in Chengdu, the starting point of the most popular section of National Highway 318.
A lot of people think it's too cool for Dark Blue to be a hardcore SUV. After all, Changan Automobile doesn't have the genes for hardcore SUVs.However, at the press conference, people lived up to their name. The first hardcore jeep in New China was released then by Changan Automobile, and something was inherited.
Of course, now Shenlan has decided to release the G318, mainly because of the high demand for hardcore SUVs, the tank family is on fire, the Leopard Leopard 5 is on fire, and even the Jet Traveler can sell more than 10,000 units per month. Why did Shenlan refuse this cake.
But having said that, with so many ways, how can the Shenlan G318 achieve a breakthrough?
Face to face
For hardcore off-road driving, first of all, you need to be quite "tough". The appearance of the Shenlan G318 is really quite tough. The appearance does not match the family style of dark blue, but chooses a unique style that combines hardcore style and cyber style. The "small school bag" at the back is accessible from both the front of the car and the side door.
This kind of thing is very subjective. I don't give estimates. I see them through with my own eyes. Let's make a useful point. That is, the G318 comes with spotlights (optional). It is very practical for outdoor games, and the original factory configuration does not require consideration, regardless of whether it is legal or not.
The interior is also designed in a minimalist style while retaining a large number of physical buttons. It is also the only dark blue model that does not use a gearshift design. A physical transmission with a full sense of mechanics has been chosen, and it is tough to the end.
The current main competitors of the Shenlan G318 are the Fangchengbao bao5 and the Tank 400 Hi4-T. Compare these three cars together and you will see that the strategy of the Shenlan G318 is to find another way. Under the mask of hardcore, it's actually a very city-friendly SUV. It should have off-road functions, but comfort gives even more advantages.
Unlike the other two hardcore SUVs that don't have a body, the Shenlan G318 doesn't have a beam.Some people think that it doesn't have a big beam and it doesn't deserve to be called a hardcore SUV. Isn't there an example of a Land Rover Defender?
The Shenlan G318 also changed the torsion stiffness data of the body. The Land Rover Defender is 30,000 NM/deg, the dark blue G318 is 45,000 NM/deg, and the Fangchengbao bao5 is 26,000 NM/deg, which proves that it can be very tough without a beam.
As for the functions of turning on the spot, descending steep slopes and crawling off-road, the Shenlan G318 also conceded. It has the qualifications of a tow truck, and also has a central stepless differential lock + magnetic mechanical differential lock. The actual extreme off-road performance is left aside, and in any case, the whole setup is complete.
At the press conference, the G318 also demonstrated a 60% climb on the spot to prove its strength off-road.
After comparing "hard" with "soft", then "soft", this is the comfort zone of the Shenlan G318, because the positioning of others is the "comfort zone of hardcore", which is to be softer and more delicate than these cool guys. Brothers.
First of all, the size of the model shows that the Shenlan G318 has more spacious driving space and better comfort in the back seat.Secondly, for hardcore SUVs with air suspension + CDC less than 300,000, the Shenlan G318 said it was the only option.
Another important point is that off-road vehicles of the "pure hardcore" class are more expensive than fuel and electricity, and the biggest feature of the Shenlan G318 super range extension 2.0 is low power consumption.
The official fuel consumption of the all-wheel drive version of the G318 with a large trunk is 7.7 l/100 km (WLTC), without a large trunk is 7.4 l/100 km, while the all-wheel drive Bao 5 without a large trunk is 8.95 l/100 km.
Who is suitable for
Compared to this, you should be able to appreciate the idea of the Shenlan G318. It's not going to be any more complicated and rampant than the old pistols in the hardcore SUV market.
Since people who buy cool SUVs, in addition to off-road enthusiasts, there are many ordinary people who may just like a stiff shape, better eyesight or go out into nature from time to time, most of the time they still drive around the city.
For them, it may be more important whether the SUV is comfortable enough and economical enough in terms of fuel/electricity consumption.However, even the real national highway G318 is now easy to drive on foot, and ordinary urban SUVs can drive in.
In addition, for many off-road players, the fun of modification may be greater than real off-road driving, so in the future Dark Blue will also develop various costumes for the modification scene to improve the gaming capabilities of the Shenlan G318.
Of course, the Shenlan G318 has to compete with the Bao 5 and tank 400Hi4-T to conquer the market, and the price is also very important. Although the pre-sale range was not presented at this press conference, it can be seen from the above comparison of various parameters that this car should be locked. in the range of 250,000-300,000 yuan, and even the initial level can present a more serious surprise.
At the Beijing Auto Show next month, Shenlan will announce the pre-sale price of the G318, which will be officially unveiled in May and delivered in June.
People who are interested in hardcore SUVs can leave a message to let us know which aspects you value more when choosing a square body?