In 2025, AI large - language models are quietly becoming the underlying technology in the competition among automakers for intelligent driving and intelligent cockpit functions.
On February 7th, Geely Automobile officially announced its in - depth integration of its self - developed large - language model with DeepSeek. It is reported that by collaborating with the DeepSeek - R1 model, Geely will conduct distillation training on the Xingrui vehicle control FunctionCall large - language model and the automotive active interaction edge - side large - language model.
Deepseek r1 blog
Geely's intelligent vehicle AI can not only accurately understand users' ambiguous intentions but also actively analyze users' potential needs based on in - car and out - of - car scenarios, proactively providing services such as vehicle control, active conversation, and after - sales service. This will significantly enhance the intelligent interaction experience. This cooperation has thus been hailed by industry insiders as the "iPhone moment of automotive AI", which is expected to bring the concept of "installing large - language models in cars" from the laboratory to mass - produced vehicles, quietly rewriting the way humans interact with automobiles.
Next to a Geely Galaxy Starship 7, when an experiencer mutters, "It's a bit stuffy", the car window automatically drops by two - finger width, the air - conditioner switches to the fresh - air mode, and the seat ventilation function starts simultaneously. The entire process is as if the vehicle has long anticipated every pore's demand for comfort. Geely revealed that the core of this system lies in the "dual - brain collaboration" between the DeepSeek - R1 model and the Xingrui large - language model, which can analyze complex data from over 2,000 vehicle - mounted interfaces like a senior butler.
Geely is accelerating its layout in the AI field.
A month ago, at the 2025 CES exhibition, Geely Automobile released the industry's first "intelligent vehicle all - domain AI" technology system. This system is built on an AI - native OS and covers consumer services, enterprise services, and an intelligent ecosystem integrating air, space, and ground. Currently, a series of AI technology achievements developed based on this technology system, such as the AI Galaxy Elf, Flyme Auto intelligent cockpit, and Boundless Space, have been successively applied to mass - produced vehicles.
For example, the "Xingrui AI Cloud Power" equipped on the Galaxy Starship 7 can achieve intelligent decision - making with global optimization through AI. Based on the navigation and the habitual route mode predicted by big data, it can allocate oil and electric energy. Public information shows that Geely's Xingrui AI large - language model has obtained a "4 +" level rating from the China Academy of Information and Communications Technology.
At the same time, Geely has taken the lead in formulating standards for automotive large - language models, automotive intelligent agents, and intelligent agents.
It is not difficult to see that this Chinese automaker, which has launched over 30 satellites into the vast universe, is trying to seize the initiative in the era of intelligent vehicles through an intelligent ecosystem integrating air and ground. Si Luo, the CTO of Banma Zhixing, once made such an analogy: "AI is like an evolving organ, growing and improving continuously in the car." The official cooperation between Geely Automobile and the domestic artificial intelligence company DeepSeek, like a pebble thrown into a lake, is bound to stir up ripples in the field of intelligent vehicles.
It can be said that in the future, the moat of automakers lies in the "ecological power of software - hardware synergy". Whether it is intelligent driving or intelligent cockpits, whoever can turn AI into a "digital organ" that users cannot do without will dominate the next decade.