On February 14, 2025, a significant transformation took place in the automotive industry. Zeekr and Lynk & Co successfully completed the equity transfer, and Zeekr Technology Group was officially announced. This move marks a reshaping of the automotive industry landscape and brings new perspectives to the future development of automobiles.
Management Team Unveiled, Leading the New Direction of Development
The management team of Zeekr Technology Group made its official debut with a strong lineup. It includes An Conghui, President of Geely Holding Group and CEO of Zeekr Technology Group; Liu Xiangyang, Vice President of Zeekr Technology Group and CEO of Lynk & Co brand; Lin Jie, Vice President of Zeekr Technology Group and Director of the User Committee; Lin Jinwen, Vice President of Zeekr Technology Group; Yuan Jing, CFO of Zeekr Technology Group; and Guan Haitao, CBO of Zeekr Technology Group. With their rich experience and outstanding leadership, they will guide Zeekr Technology Group through the highly competitive automotive market.
New Vehicle Plans Revealed, Five Stunning Models on the Way
After integration, Zeekr Technology Group shows great ambition in product layout. This year, the group will launch five new models, four of which are hybrid models, mainly in the mid - large and large SUV segments. This layout aims to meet the needs of different consumers. Whether it's a family user seeking space or a driver demanding power, there will be a suitable model. It is expected that Zeekr Technology Group will achieve an annual sales target of 710,000 units, with a 40% growth rate. Lynk & Co is expected to sell 390,000 units, and Zeekr 320,000 units.
For Zeekr, three new models will be launched in the second, third, and fourth quarters respectively. In the second quarter, the luxury hunting wagon zeekr 007 GT will be released. This car combines the stylish appearance of a shooting brake with luxurious configurations, meeting consumers' pursuit of personalization and quality. In the third quarter, a full - size flagship SUV will be launched. Equipped with a full - stack 900 - volt high - voltage architecture and super hybrid technology, it will be unveiled at the Shanghai Auto Show in April this year, attracting numerous attentions. In the fourth quarter, a large - scale luxury SUV will be released, also equipped with super hybrid technology, demonstrating Zeekr's technological strength in the hybrid field.
The Lynk & Co brand is also not to be outdone. The Lynk & Co 900, the brand's first flagship six - seater SUV, is highly anticipated. Based on the SPA Evo large - scale electric - hybrid vehicle exclusive architecture, it is the world's first mass - produced model equipped with the NVIDIA Thor chip. At the same time, it is equipped with self - developed Haohan intelligent driving system and will be officially launched in the second quarter of this year. In terms of the intelligent cockpit, the Lynk & Co 900 has also completed a deep integration with DeepSeek, bringing users a more intelligent driving experience.
Intelligent upgrade, L3 autonomous driving is about to be mass-produced
In the wave of intelligence, Zeekr Technology Group is actively laying out. Zeekr's self - developed Haohan intelligent driving system has achieved a breakthrough in the AI end - to - end large - model. At the end of last year, it achieved a full - scale national push of the map - free urban NZP. At the same time, Zeekr is about to launch a ten - thousand - person public test of the door - to - door (D2D) function and will start a full - scale push in April.
Even more exciting is that Zeekr's self - developed L3 - level autopilot technology of the Haohan intelligent driving system is about to be officially implemented. The Zeekr flagship model equipped with this technology will be unveiled at the Shanghai Auto Show this year and is expected to have the mass - production vehicle delivery capacity by the end of the year. This will put Zeekr at the forefront of the autonomous driving field, bringing users a safer and more convenient travel experience.
In terms of the cockpit, Zeekr's self - developed Kr A1 large - model is combined with the 8295 high - computing - power platform, bringing the industry's first active A large - model cockpit. Last week, Zeekr's intelligent cockpit completed a deep integration with the DeepSeek large - model. This year, the active service ability of Zeekr's AI OS will further unleash the personalized potential of "thousands of people, thousands of faces".
Overseas Market Expansion, 200 Stores Planned Worldwide
In the overseas market, Lynk & Co and Zeekr focus on the high - end luxury markets in regions such as Europe, the Middle East, and East Asia. Since its establishment, the cumulative overseas shipments of Lynk & Co have exceeded 80,000 units, ranking first among Chinese brands in the European market with a single - vehicle price of over 40,000 euros for three consecutive years. In 2024, Lynk & Co has entered 39 international mainstream markets, and Zeekr has entered more than 40 countries and regions worldwide.
In 2025, Lynk & Co and Zeekr plan to open more than 200 stores overseas. The Lynk & Co 08 EM - P and Zeekr's first "800 - volt global vehicle", the Zeekr 7X, will be officially launched overseas. In addition, it is expected to build 1,000 super - charging piles in the overseas market in 2025, providing users with more convenient charging services.
Outside the European market, Lynk & Co and Zeekr will also strengthen cooperation in overseas channel construction. They will establish a unified sales company and a unified market access mechanism. The overseas teams will be deeply integrated, sharing R & D channels, marketing services, and other resources to improve operational efficiency. One team will explore the international markets of the two brands.
Internal Management Reform, Improving Efficiency and Achieving Transformation
An Conghui, CEO of Zeekr Technology Group, said that the newly established group company will establish a unified management system and initiate a new round of internal management reforms in four aspects: R & D synergy, manufacturing system innovation, user operation upgrade, and intelligent system breakthrough.
The R & D synergy is expected to increase efficiency by more than 15%. By integrating R & D resources and optimizing the R & D process, the speed of new vehicle launches will be accelerated. The "large - scale manufacturing + high - quality" integrated management is expected to increase efficiency by more than 20%, ensuring product quality and production efficiency. The construction of the "dual - brand value pyramid" user management system will enhance user satisfaction and loyalty. Driving enterprise management transformation with AI is expected to increase the overall operational efficiency of the enterprise by more than 20%, truly achieving a data - driven intelligent enterprise transformation. In 2024, Zeekr launched over 100 AI scenarios, with nearly 100 million calls to the AI large - model, covering business areas such as R & D, sales, supply chain, quality, and operational support. This year, an independent Intelligent Development Department (iDD) has been established, mainly focusing on forward - looking exploration and research in the field of artificial intelligence, and also empowering the daily operation and management of the enterprise, with an overall operational efficiency improvement of more than 20%.
The establishment of Zeekr Technology Group is a major transformation in the automotive industry. Through resource integration, management optimization, new vehicle launches, overseas market expansion, and intelligent level improvement, Zeekr Technology Group is expected to occupy an important position in the future automotive market. We look forward to Zeekr Technology Group bringing more high - quality products and services to consumers in the new year and promoting the development of the automotive industry.