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According to reports from Japanese media, the "Paris International Motor Show," one of the world's largest auto shows, is currently in full swing. At this event, German BMW and other European car companies have unveiled small pure electric vehicles in an effort to compete against Chinese companies that have taken the lead by lowering EV prices. To reduce costs, some European car manufacturers have chosen to collaborate with Chinese companies, raising concerns about the increasing dependence of the European EV industry on China.
At the Paris Motor Show, the small EVs displayed by European car manufacturers attracted significant attention. BMW launched two EV models from its small car brand "MINI" as highlights for their global debut, even releasing them earlier than the new EV model lineup from the BMW brand itself. French automaker Renault also made its global debut with new EVs like the "Renault 4." These models are primarily targeted at the small car segment, known as "B-class cars." This strategy reflects the growing demand for small EVs in the European market and the sluggish sales of larger EVs.
European automakers have long prioritized large EVs with high profit margins, resulting in a decline in moderately priced product lines, an increase in the overall average price of EVs, and even a loss of customers. According to a survey by the European environmental think tank T&E (Transport & Environment), the current share of B-class cars in the EV market is only 17%, significantly lower than the 37% share of traditional fuel vehicles. In contrast, large cars and SUV-level "D-class cars" account for as much as 28% of EVs, while traditional fuel vehicles account for only 13%.
To address this challenge, European automaker Stellantis has established a partnership with Zhejiang Leapmotor Technology. Stellantis CEO Carlos Tavares stated, "This is a very effective way to provide affordable cars using clean energy, and it will definitely succeed." The joint venture will sell EVs produced using Leapmotor technology in the European market. Among the three EV models announced on the 14th, the price of the small car starts at 18,900 euros, which is 20% cheaper than similar models from European manufacturers. Tavares noted that "we will tackle the European and even global markets together with Chinese companies" and is considering expanding the collaboration.
However, challenges remain in cooperating with Chinese companies. Independent automotive analyst Matthias Schmidt pointed out that "if European car companies pursue the same price and profit margin as Chinese EVs, they will have to rely on Chinese manufacturers for EV parts, which could lead to a decline in the European automotive industry."