On February 19, Mr. Gang Jiayue, CEO of Geely Auto Group, revealed the company's strategic direction for 2024, emphasizing that the Galaxy (NEV) line of new energy vehicles is focused on the main market of "hybrid + pure electric" vehicles.
He said that this year the Galaxy line plans to introduce three completely new NEV models, all of them developed based on a new architecture and an innovative design language, using intelligent NEV technologies developed by Geely in-house.
In addition, GanGjue also expressed Geely Galaxy's commitment to creating high-quality new premium vehicles with intelligent energy management in the price range of 100,000 to 200,000 yuan for users.
In January 2024, the Galaxy E8, the first battery-powered electric vehicle (BEV) model under the Geely Galaxy brand, officially appeared on the market, indicating that the Geely NEV business opened the "Galaxy era".
The Galaxy E8 not only introduces users to the world's first 45-inch display with 8K resolution, but also introduces industry-leading features such as the Snapdragon 8295 chip, an easily integrated operating system and advanced artificial intelligence applications.
In the first month of this year, Geely Galaxy sold 19,223 vehicles, reflecting a 59% increase over the previous month.
Since its launch on February 23, 2023, the Galaxy line has rapidly integrated advanced technologies, starting with NordThor's next-generation electric hybrid technology and ending with the Aegis battery safety system. Geely's lineup now includes three models: Galaxy L7, Galaxy L6 and Galaxy E8, which strategically positions Geely in the core NEV market with an extensive lineup covering BEV, plug-in hybrid electric vehicles, sedans and SUVs.
Total sales exceeded 100,000 units in less than a year, and the average selling price of a car exceeded 160,000 yuan. Galaxy has facilitated the opening of more than 650 sales and service stores across the country, raising the value of the Geely brand to new heights.