Lei Jun: The number of orders for Xiaomi SU7 has exceeded 70,000 units

May 06, 2024

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A few days ago, Lei Jun announced at the millet investor conference, as of April 20, millet SU7 lock order has exceeded 70,000 units. Among them, the most expensive Max version has the most orders, reaching 43.16%; followed by the cheapest standard version and the middle price Pro version, accounting for 28.57% and 28.27% respectively. The largest number of owners in the orders chose the elegant gray color, followed by the haze purple, and then the bay blue and olive green. Female buyers accounted for 28% of Xiaomi SU7 users.

 

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In terms of delivery data for the second week of April, Xiaomi SU7 continued its rapid momentum, with terminal sales jumping from 1,093 to 2,397 units in a single week. In contrast, several core competitors are relatively stable, with ups and downs. If this momentum continues, this market pattern of 20-30 million yuan may be subverted and changed.

 

Terminal sales of Xiaomi SU7 and its main competitors in China in April
vehicle type Terminal sales for the first week of April Terminal sales for the second week of April April terminal sales (total)
Xiaomi SU7 1093 2397 3490
Tesla Model 3 519 1556 2075
Zeekr 001 2625 2303 4928
Zeekr 007 450 242 692

 

From the second week of terminal sales, after the Qingming Festival, not all of them have increased. At present, the main rival of SU7 is actually still the extreme Krypton 001, although this week surpassed the extreme Krypton 001, but the extreme Krypton 001 from the progress of two weeks is still relatively smooth, after all, there is a certain amount of word-of-mouth support, and I believe that the back of the two cars will be biting very tight.

 

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In the live broadcast a few days ago, Lei Jun said that after the founding version, the Xiaomi SU7 ordinary version of the standard version and Max version (Lei Jun called the official version) has opened delivery. According to the plan, the last version of Xiaomi SU7, the Pro version, will open delivery at the end of May. Lei Jun said that the orders for Xiaomi SU7 are 3-5 times higher than previously expected, and full production is already underway to meet deliveries.

 

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Xiaomi SU7 is positioned as a medium-large car, priced at 215,900-299,900 yuan, and the new car's car engine is equipped with an 8295 chip, which realizes five-screen interconnection including the HUD and the rear screen, and is equipped with the Surge OS system and can be interconnected with the Xiaomi ecosystem. The new car is based on the 800V architecture, 15 minutes to replenish 510km, 0-100km/h acceleration time of 2.78 seconds, top speed 210km/h, CLTC range of 810km. equipped with 1 LIDAR, 2 Nvidia DRIVE Orin chips, arithmetic power 508TOPS, the whole system supports high speed NOA, urban NOA is subsequently opened.