Recently, smart held a unique brand launch conference at the Burj Khalifa in Dubai, showing its new brand proposition "open your mind" to the world, marking the smart brand's move to a new height. At the same time, at the launch conference, smart also announced that the smart smart #1, #3 and BRABUS versions are officially launched in the UAE. The launch of the new car also demonstrates the smart brand's firm determination to move to new heights in the UAE and global markets.
At the launch conference, smart announced that the smart smart #1, #3 and BRABUS versions are officially launched in the UAE, and unveiled the new car together with its local partner AW Rostamani Group. At the event, the Burj Khalifa was lit up by the smart logo and vehicle animation, the dazzling light show, the stunning fountain performance and the inspiration co-creation with artists, which also marked the official entry of smart's new generation of pure electric vehicles into the UAE market, and the smart brand's firm determination to move to new heights in the UAE and the global market.
"Open your mind" new proposition highlights the new height of the brand
Smart's new brand proposition "open your mind" is a forward-looking core concept, relying on three core pillars to push the brand to a new height. Through "inspiration co-creation", smart hopes to create a cross-border collaborative atmosphere, let creativity collide, and inspire unique inspiration. "New luxury style" redefines the contemporary concept of "new luxury", combining Mercedes-Benz's design aesthetics with cutting-edge technology. "Warm technology" ensures that the goal of each innovation is clearer and maximizes the user experience.
Ms. Zhang Mingxia, CMO of smart global brand company, said: "The smart brand is moving towards a new height of development. 'Open your mind' is not only our brand proposition, but also guides our every innovation. The launch of smart Elf #1 and #3 in Dubai is a fusion of traditional culture and modern technology, and a perfect epitome of the brand's vision. We look forward to working with AW Rostamani Group to bring more innovative and sustainable urban lifestyles to local users, just like Dubai's architecture, constantly pushing excellence and innovation to new heights."
Promoting sustainable travel to new heights
As an excellent partner of smart, AWR Group has a rich brand heritage and diversified business portfolio in the UAE market. The two parties will jointly open brand stores across the country so that every user can enjoy a more smart-featured service experience.
Dubai's forward-looking environmental protection policy and its clean energy strategy are in line with smart's vision of exploring sustainable urban transportation. With the rapid popularization of electric vehicles, the UAE will become a key strategic market for smart's global market expansion.
Mr. Michel Ayat, CEO of AW Rostamani Group, said: "The smart brand has a deep and diverse brand heritage, and we are ready to quickly expand the UAE market. The UAE is a market with diverse cultures, innovation and thriving business. Relying on AW Rostamani Group's decades of leadership in the automotive field, we will jointly open a higher development chapter."
Global development reaches new heights
The cooperation between smart and AW Rostamani Group is a new chapter for smart to move forward rapidly. Adhering to the forward-looking development strategy of "China-Europe dual core, global layout", smart continues to expand its global business territory, and currently covers 31 markets in China, Europe, the Middle East, Southeast Asia, Oceania and Latin America. Relying on R&D centers in China and Europe, the new smart Elf #5 will be launched in the near future.