MAEXTRO, the latest product spearheaded by Huawei, is set to debut at the Guangzhou Auto Show in a few days. This new vehicle also marks the launch of a new brand jointly created by Huawei and JAC Motors.
As the first high-end luxury new energy sedan in China, its price is expected to exceed one million yuan.
Previously, Huawei-led car brands have been well-received. However, the MAEXTRO stands out with its extreme luxury. Reports suggest that the price of this new car could surpass one million yuan, earning it the nickname "the Maybach of new energy vehicles."
Recently, MAEXTRO's official logo was unveiled, and the brand also launched an official Weibo account. Furthermore, the MAEXTRO's prototype has been spotted multiple times.
From its appearance, the MAEXTRO is positioned as a luxury D-class sedan. Its body length is estimated to exceed 5 meters, with a width likely surpassing 2 meters, making it potentially larger than the Mercedes-Benz Maybach S-Class. While heavily camouflaged, the design is expected to follow Huawei's signature style, exuding an air of elegance and sophistication. The rear of the car will feature a fastback design, and like many luxury vehicles, it will adopt a long-hood and short-deck profile.
The presence of lidar at the front confirms that the new car will come equipped with Huawei's latest intelligent driving assistance system. Given its size, rear-wheel steering is also highly likely. As for aesthetics, MAEXTRO has incorporated a vertical emblem resembling a three-dimensional multifaceted crystal, which may include lighting functionality at night.
The interior design remains under wraps, but given its premium positioning and pricing, the new car is expected to use high-end materials generously, with a strong focus on rear passenger comfort. Features like adaptive active suspension are also anticipated.
In terms of power, the MAEXTRO is rumored to feature an extended-range hybrid system and will reportedly be built on JAC's X6 platform. The X6 is a pure electric platform, jointly developed by JAC and Huawei, specifically for new energy luxury vehicles. This platform will support the production of sedans, SUVs, MPVs, and crossover models. According to recent reports, the next model from the JAC-Huawei collaboration will likely be a luxury MPV.