On October 20, BYD entered into a global strategic partnership with Black Myth: Wukong, becoming its sole automotive brand partner. The two parties will collaborate in areas such as promoting Chinese culture and jointly enhancing the cultural soft power of China.
As part of this strategic cooperation, BYD and Game Science, the producer of Black Myth: Wukong, will cooperate on "protecting Chinese monuments and national treasures." BYD will work with Game Science to scan the monuments into digital assets, providing a scientific foundation for future restoration efforts. Starting in 2024, the two parties will begin in Shanxi, where the game features the most scenes, and collaborate with local museums to conduct digital scans of national treasures. In the future, they will announce scanning plans for other provinces to help safeguard these cultural assets.
On August 20, 2024, Black Myth: Wukong surpassed one million sales within just one hour of its launch, with global sales exceeding 10 million in the first three days. Over 3 million players were online across all platforms simultaneously, quickly establishing it as one of the world's top single-player games.
As the global sales leader in new energy vehicles, BYD ranked first in revenue among major domestic car manufacturers in the first half of this year.
Internationally, BYD's new energy vehicles are present in 95 countries and regions, and over 400 cities worldwide. Through continuous technological innovation and product development, BYD has emerged as a pioneer in new energy vehicles, leading the rise of Chinese auto brands on the global stage.
In its efforts to promote Chinese culture, BYD stands as the only automaker to use the names of Chinese dynasties such as "Xia, Qin, Han, Tang, Song, and Yuan" for its product lines. It also incorporates traditional elements like "Yunniang" and "Xuanji" in its technology names and draws inspiration from oracle bone script for the design of its logo, a symbol admired by high-end brands. Additionally, BYD has launched initiatives like the "Dragon Boat into the Olympics" project and the "National Treasure Guardian Plan," actively contributing to cultural heritage preservation.